Webinar Funnel & Automation for Sports Bettor Advisory

ZDMBets is run by Zach Miller, a solo sports betting consultant who reframes sports betting not as gambling, but as a repeatable investment process. His model centers on bankroll management, educated evaluation, and long-term sustainability over short-term wins. His weekly webinar, “How to Turn Sports Betting from a Gamble into a Profitable System You Can Actually Rely On”, is a free open-to-the-public session that educates prospective members and eventually converts them into his paid advisory and mentorship group.

The marketing constraint: Sports betting-adjacent advertising is subject to platform restrictions. The campaign couldn't make earnings claims, couldn't promise financial returns, and needed to be positioned around education and process not monetary outcomes. Every piece of the funnel, from the landing page to the SMS messages and ad copy had to be compelling enough to convert, while staying responsible enough to comply.

The landing page was designed mobile-first, as the primary traffic source was Meta ads. The entire registration flow needed to work primarily on smaller screens.

Design decisions:

I positioned the hero to lead with a reframe rather than a promise. The headline, “How to Turn Sports Betting from a Gamble into a Profitable System You Can Actually Rely On”, aimed to position the webinar around process and methodology, not short-term winnings or cash-grab clickbait. The subheadline reinforced this: “Ready to Stop Blowing Your Bankroll on Emotion-Driven Bets and Start Managing It Like Professional Investors Do?” The betting-restriction constraint became a creative asset, allowing us to frame Zach's approach as investor-minded rather than gambling-adjacent.

ZDMBets' color palette is high-contrast and energetic, matching the betting industry while providing an elevated, educated spin on the high-risk, high-reward flashy design often seen.

The landing page followed this conversion sequence:

(Note: Full campaign metrics pending) The campaign has been running on a weekly cycle since launch in May of 2026, generating registrations through Meta ad traffic with automated follow-up requiring zero manual send effort from the client. The show-up incentive, free Bankroll Management document and betting advice for live attendees only, is a retention mechanism built to improve attendance rates over solely registration numbers.

VIP ticket upsells at $39 per conversion create an immediate revenue offset against Meta ad spend, making the free webinar partially self-funding.

The design work (landing page, email templates, SMS copy) was the visual surface and hook, while the technical work underneath (form-to-CRM pipeline, automation triggers, upsell flow logic, recurring cadence setup) was what made it function as a scalable business tool rather than a one-time paid media campaign.

The betting-adjacent copy constraint was the most interesting creative challenge. The instinct in performance marketing is to lead with results. Here, every results-oriented claim had to be reframed as a process, which, in hindsight, made the positioning stronger. “Stop betting like a gambler, start betting like an investor” is a more differentiated message than any earnings claim would have been.

What I'd do differently: Implement UTM tracking parameters on the StreamYard links in every email and SMS touchpoint from day one. Attribution among the email sequence, SMS sequence, and actual webinar attendance currently relies on the platform's own reporting. Consistent UTM tagging from launch would have provided cleaner cross-channel attribution data for the client's ongoing campaign optimization.